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Back in the twilight of the 20th century, sex apparently sold and no car promotion was considered complete without a bevy of beautiful models in various states of undress. My Dad's Motors, published this month (5 May 2011) offers a visual reminder of those less enlightened times.
In this humorous collection of photographs of how manufacturers, exhibitors and the press set about promoting a new car, author Adam Powley takes readers for a spin down motoring memory lane - to a decidedly less politically correct time, when sexism was clearly an alien concept to car-makers and their ad and PR men.
My Dad's Motors's introduction to motor marketing in times past begins with the more demure 1950s, when good old British reserve was very much the order of the day. Back then, in the days before the swinging sixties, quality engineering, comfort and reliability were apparently enough to sell a car.
Promotion campaigns of the 1960s, 70s and 80s were a very different story, and My Dad's Motors' nostalgic selection of images depicts an age in which the level of flesh on display far outweighed any practical information about the actual cars themselves.
My Dad's Motors's collection of eccentric features includes the likes of Page 3 legend Linda Lusardi and screen icon Joanna Lumley, who all served their apprenticeship in the glamorous world of motor adverts by adorning, and obscuring, the fine engineering on display around them.
From supermodels to super cars, Page 3 'stunners' to motor-show exhibitionism, My Dad's Motors evokes the spirit of a very different era, and - while raising a nostalgic chuckle amongst Dads - should also let us give thanks for the more enlightened world in which we live today.
The Author:
Adam Powley is a journalist and writer based in Brighton. He is the author of the When Football Was Football volumes on the World Cup and Tottenham Hotspur, and co-authored the acclaimed 61: The Spurs Double, The Boys From White Hart Lane and the bestselling Spurs Miscellany. He was a major contributor to The Spurs Opus, When Saturday Comes: The half-decent football book, and Football: The Ultimate Guide, and has reported and written for the Sunday Mirror, The Times, The Guardian, and Time Out.
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