This superb series of books are about a rougher but better time, before satellite TV cameras, prawn sandwiches and six-figure weekly salaries.
They are about a time when the British appetite for football was just being whetted by newspapers action photographs and reports of upcoming matches, detailed reports and events on and off the pitch - football writers and match photographer were the ears and eyes of the thousands of fans that couldn't get to the match.
Each title takes you on a nostalgia photographic trip of the good old days of your favourite team; you'll find dirty shirts, team baths, lace-up boots, one-club men, supporters wearing flat caps and fedoras, and, somewhere in the pages you'll find the real heart of our game. Quite simply, it's about a time When Football Was Football.
With more than a dozen titles already published and more on the way. See list
When Football Was Football
Arsenal
Aston Villa
Birmingham City
Cardiff
Celtic
Chelsea
Derby County
Everton
Fulham
Leeds
Liverpool
Manchester City
Man United
Newcastle
Norwich City
Nottingham Forest
Rangers
Southampton
Stoke
Sunderland
Those Were the Games (TWTG)
TWTG: Manchester United
Tottenham
West Bromwich Albion
West Ham
Wolves
World Cup