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Bernie (Paperback) cover
Released: November 2011


Bernie: from the inside out


Bernie (Paperback)
The biography of Bernie Ecclestone


Susan Watkins

Publication: Out Now

RRP: £9.99
Format: Paperback
ISBN: 9780857331311


Updated to include the dramatic events of the past 12 months, the paperback of Susan Watkins's acclaimed biography of Formula 1 boss Bernie Ecclestone is published today (Thursday 3 November 2011).

The new edition details the spectacular rift that emerged between Bernie and his old friend Max Mosley in the wake of the News of the World sting, as well as the mugging of December 2010 that the 80 year old, in his inimitable way, turned into a publicity stunt.

The author's 30-year friendship with Bernie Ecclestone has allowed her to chronicle his life "from the inside out". After five years of delays and legal challenges, the hardback was finally published, to rave reviews, at the end of last year. After publication Bernie stated, "Susan has written a very good, honest and straight-forward book."

The book offers an intimate portrayal of one of the richest, most powerful men in sport, who counts kings and heads of state amongst his friends and has been known to keep prime ministers waiting.

Despite the author's close relationship with her subject, the twists and turns of his life are covered openly and candidly. The book contains astonishingly frank admissions from a man not known for his humility, who told the author "I've hurt people."

As a child, Bernie Ecclestone got up at five in the morning to deliver newspapers on two separate rounds, then collected cakes to resell at a profit in the school playground. In his early twenties he could swagger through London's tough cauldron of used car sales, Warren Street, where his swift, smart sales technique earned him the respect of the street's shrewdest dealers along with the nickname 'the Whippet'.

Colourful and previously unheard anecdotes of Ecclestone's years in the paddock are provided by Professor Sid Watkins, celebrated neurosurgeon and former official Formula 1 medical officer, and close friend and confidant of Bernie. Professor Watkins is married to the author.

Susan Watkins's unique and privileged position as part of Bernie's life and world means close friends, colleagues and enemies alike have had their say in this biography, revealing respect, admiration and exasperation in almost equal measure.

Members of Bernie's family, including his late sister, have contributed their intimate knowledge about his youth in Bexleyheath. Others from his Warren Street car dealing days, who have subsequently passed away, have offered their experiences of the young salesman.

Illustrated with images of Bernie's headiest days at the top - showing him with the likes of David Beckham and Vladimir Putin - as well as newly published photos gathered from friends, family and associates, Susan Watkins's biography is the closest readers will ever get to an official, authorised biography.

Sales Information:
Bernie - The Biography of Bernie Ecclestone is available from all good bookshops and direct from Haynes at www.haynes.co.uk or call 01963 442030, priced £9.99

 

Review copies available


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Notes to Editors:

The information on this page is supplied courtesy of Haynes Publishing, please credit accordingly if you intend to use it. For further information, to arrange an interview, review copy or images please contact Spirit PR on 0117 944 1415 or email haynes@spiritpublicrelations.co.uk

About Haynes

Haynes Publishing is the world's leading publisher and retailer of illustrated workshop car manuals, motorcycle manuals, and motoring titles as well as books on a wide range of sport, leisure and lifestyle subjects


Haynes Publishing

Sparkford, Yeovil, Somerset BA22 7JJ
Telephone: 01963 440635 Fax: 01963 440001 E-mail: sales@haynes.co.uk www.haynes.co.uk

Haynes Publishing is a trading style of J H Haynes & Co Ltd.
Registered in England, Number: 1449587 Registered Office: Sparkford, Yeovil, Somerset BA22 7JJ
     
 
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